Wednesday, June 10, 2009

Offline Advertising is dead - right?

Once upon a time, not long ago, in an office not far from where I'm sitting now, it was once declared that offline advertising was dead! The internet, & Google in particular, had killed it off, it was said.

Well, I'm a skeptical skeptic. Today I received a magazine & out popped a flier from .... Google! That's right, Google is using a traditional marketing flier to advertise the benefits of advertising online with Google! Hmmm, seems the obituary for offline marketing was a little premature?

Simple lesson - if your prospective customers are not using the internet, then you have to use other means to attract them.

Sunday, June 07, 2009

Magento How To - override Product Search

We are currently developing a heavily customised rollout of Magento for a client. As part of the modifications, we had to customise the product search within the Admin area. In Magento, this can be done using the 'override' functionality - meaning that core code is left untouched and upgrades shouldn't result in your modifications being overwritten.

To help others get a handle on the correct approach to take when doing this, we've published a guide on the Magento wiki - you can read it here. Please check it out and chip in with any corrections or improvements.