Once upon a time, not long ago, in an office not far from where I'm sitting now, it was once declared that offline advertising was dead! The internet, & Google in particular, had killed it off, it was said.
Well, I'm a skeptical skeptic. Today I received a magazine & out popped a flier from .... Google! That's right, Google is using a traditional marketing flier to advertise the benefits of advertising online with Google! Hmmm, seems the obituary for offline marketing was a little premature?
Simple lesson - if your prospective customers are not using the internet, then you have to use other means to attract them.