Some three months after taking on the internet marketing for Home Energy Savers, their website now scores page one Google rankings for some of their main keywords such as insulation grants. We've also reduced the number of blank forms sent by simply adding some client-side validation.
So, the site is now on page one of Google for core keywords, so can we ditch Google adWords? Not yet we can't! Although the number of leads generated by 'natural' search engine results has improved markedly, PPC still remains the main source of leads.
This is a fair reminder that weaning off adWords is a slow, patient process. that requires more than a single strategy.
Friday, May 23, 2008
Fresh Web Services launched the The 2 Lucys website today. The 2 Lucys have just launched a new product, 'no sweat soffritto' - onions cooked in olive oil until they’re soft and sweet, combined with fabulous herbs and spices to create the base for truly fabulous food. The 'no sweat soffritto' are available in three flavours - zingy lime and coriander, warm spices and apricot, and a bit of a kick chilli - in Sainsbury, Morrisons and Tesco.