Monday, December 16, 2013

Christmas DIY

Much like quite a few people no doubt, Xmas also always seems to mean that DIY items have been added to my  Christmas list. This year its sanding and varnishing a floor. I think I'll be using Bona Traffic HD which I'll order from a local supplier.

Friday, September 06, 2013

Skip Hire Leicester - An SEO Experiment #6

As you may recall, I've written several updates on the task of getting my client onto Google's first page for the term "skip hire leicester". For quite some time his site was 6th in the natural rankings, but because of Google Places, his listing was actually appearing on page 2.

After some time and a number of content tweaks, his site is now appearing on page one of Google - his other site is now 4th in the local rankings as well.

While this can be considered a relative success, his site is not number one! However, the difficulty that the local listings presented us is an increasingly common problem. Google is continuing to innovate with the first page rankings - to the extent that its rumoured that soon only 7 'natural' listings will be shown on page one. This means first page rankings will become even harder to secure.

In response, many are looking to safeguard their position by using Google AdWords. However, alternative strategies are also emerging, with the focus more clearly on using social media sites (Twitter, Facebook, Pinterest, Tumblr, etc) as ways of gaining traffic.

The viability of social media depends upon the nature of your target demographics, sector, etc. However, it's becoming increasingly clear that a Google only marketing strategy is increasingly risky.

Tuesday, February 19, 2013

SEO Success For Carter Design Group

As well as building the Wordpress template for point of purchase designers Carter Design Group, I've also been tasked with improving their search engine ranking and overall conversion rate optimisation.

The point of sale sector is hugely competitive. The search term 'point of sale design' has some 237 million results in Google. So, its a daunting task optimising for this particular sector. That said, at present Carter Design Group are fourth place on page 1 for this particular term on Google. For point of purchase designers they are #1 on Google!

So, a very promising start to my search engine optimisation campaign for the Carter Design Group website.

Friday, February 08, 2013

Northants Skip Hire

Leicester's leading independent waste management company, Bakers Waste Services, has expanded its skip hire service to neighbouring Northamptonshire with the acquisition of Bailey's skip hire. In line with the company's expansion into Northants, a new Northampton skip hire website has been launched.

Designed by Fresh Web Services, this Joomla! website joins the wider stable of websites run by the company.

Point of sale designers

Recently I had the pleasure of working on a Wordpress design for a Leicestershire point of sale designer. The Carter Design Group design, manufacture and install shop displays, counters, point of purchase furniture, etc for leading brands such as Dior, Estee Lauder, Sekonda, amongst many others.

Carter Design in-house the entire point of sale design, build and installation process, having their own in-house team of designers, manufacture workshops and on-site installers. Having the teams in one location makes the Carter Design Group process incredibly responsive, especially during prototyping. Its a clear advantage over other POS designers, who outsource the build and installation. It also means that Carter Design are able to experiment more freely with materials and approaches than many of their competitors, while ensuring product compliance and trouble free installations.

This seamless design to installation capability is just one of the reasons that Carter Design standout in the POS design industry. The quality of their work is another standout feature of the Carter Design Group.

Why not visit their new website and see what excellent point of sale design looks like.