Some three months after taking on the internet marketing for Home Energy Savers, their website now scores page one Google rankings for some of their main keywords such as insulation grants. We've also reduced the number of blank forms sent by simply adding some client-side validation.
So, the site is now on page one of Google for core keywords, so can we ditch Google adWords? Not yet we can't! Although the number of leads generated by 'natural' search engine results has improved markedly, PPC still remains the main source of leads.
This is a fair reminder that weaning off adWords is a slow, patient process. that requires more than a single strategy.