Wednesday, November 19, 2008

Bye, bye Woolies?

Woolworths' 800 UK shops are on sale for £1!

Once a bastion of the British high street, and the cool place for teenagers to hang out, Woolies is in discussions with Hilco to sell its UK stores for a nominal £1. Squeezed between tat merchants and internet retailers, Woolies lacked a branding strategy that could hook into its history and use it to appeal to a new generation of shoppers.

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