As well as building the Wordpress template for point of purchase designers Carter Design Group, I've also been tasked with improving their search engine ranking and overall conversion rate optimisation.
The point of sale sector is hugely competitive. The search term 'point of sale design' has some 237 million results in Google. So, its a daunting task optimising for this particular sector. That said, at present Carter Design Group are fourth place on page 1 for this particular term on Google. For point of purchase designers they are #1 on Google!
So, a very promising start to my search engine optimisation campaign for the Carter Design Group website.
